Newspaper Micropayments…Nonsense?
There is an excellent article in TechCrunch today by Robin Wauters in which the author takes a well-reasoned swat at the concept of micropayments as the savior of the print world. “Paying for quality”...
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Consumers Care About Brands That Care
One of the key components of our company’s branding mantra is the need for personal engagement through authentic messaging. Our formula always stresses (1) specific and personal = loyal and (2) keep...
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5 Steps To Creating Great Video Content
1. Craft an informative, relevant and entertaining brand story All the technologies, websites and social networking tools are useless unless there is a compelling message. Everyone has access to...
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The New 360 Storytelling Experience: Structure
Everyone knows their TV and Internet are on a crash course with each other and when these worlds collide, the way we experience entertainment will never be the same. It won’t be too much longer before...
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NBC: Fourth Place To Future First?
Sometimes necessity and a painful wallow in fourth place in a field of four is the mother of invention. Today’s MediaPost features an article by David Goetzl about Jeff Zucker’s recent investor...
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The Brand Police Never Sleep: GoodGuide Good for Brands…and US
The brand police are knocking at the door. You can run but you can’t hide! In today’s Ad Age, Jack Neff writes about Good Guide, a consumer brand rating site that has already put their scale of 1-10...
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Episode 1: Brand Dilemma, Digital Solutions
The Digital Decision Series The rules of engagement have changed and so have the ways we communicate with each other in business and entertainment. The Digital Decision Series is a weekly video blog...
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Episode 5: The Conversation Equation
The big scary paradigm shift in technology, entertainment and advertising (don’t worry everything else is converging too) is akin to the implosion of the music industry. We spent years building up...
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Eisner: Dig In Your Heels Old Media, And You Die
It’s funny how technological and new media advances are exponential, audience acceptance of the same a bit less so, and the embrace of it all on the part of media professionals at a dark ages pace. We...
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